Years ago, Instagram allowed its users to share links on their platform.
But this is abused by many people (spammers). There were a lot of junk links on Instagram at that time.
As a result, Instagram ended up not allowing clickable links on their platform.
We can share links to photos or videos that we upload via captions. But the link cannot be clicked, making it difficult for people to visit the link.
Especially if the link you share is long enough, people will usually be reluctant to visit it because they have to type it manually in the browser.
Difference between Link Sticker and Swipe Up
As I said above, sharing links on Instagram is a little difficult because there is only one way, namely using the Swipe Up feature.
What’s more, to be able to use this feature, there are several conditions that we must fulfill.
First, our account must have at least 10,000 followers. If you haven’t reached 10,000 followers, then you can’t use the Swipe Up feature.
Not only that, but our account must also be a business account. If you have 10,000 followers but your account type is a personal account, you cannot use this feature.
To change an account from a personal to a business account may not be difficult, but to get 10,000 followers is certainly not an easy thing. Therefore, not everyone can use the Swipe Up feature.
Luckily, Instagram recently added a new feature that allows us to share links on Instagram without having to have 10,000 followers or using a business account. The feature is the link sticker.
Briefly, this feature will display a sticker on the Insta Story that we share. The sticker contains a link which, if clicked by our followers, Instagram will open a browser and open the link.
So, how to use this feature? Just follow the tutorial below.
How to Add Link to Instagram Story
The first step you have to do is go to the Insta Story creation page, by sliding right on the Home menu. After that, select photos, videos, or whatever you want to include in your Insta Story.
Next, the photo or video will be loaded on Instagram. Tap the Stickers button at the top of the Instagram app screen. Look at the screenshot below:
Then look for a sticker with the name LINK. If you have trouble finding it, you can use the search field.
Enter the link or URL you want to appear in the Insta Story. After that tap the Done button.
After that, you will see the link that you entered earlier is in your Insta Story. You can also move the link position to the desired location. The trick is to tap and hold on the link sticker, then slide it to the position you want.
If you have got the desired position, then just publish the Insta Story.
Your followers on Instagram will be able to tap on the link if they are interested.